To be successful with today’s technically savvy consumers, you need to reach them where they are. With 65% of social media users turning to social platforms to learn more about and to connect with brands, products and services, having a strategic social presence that is executed by expert content managers is absolutely vital.
Our content experts work with you to understand your marketing strategy, and then help you craft a social strategy that aligns with your objectives. No matter your level of social media sophistication, we have the expertise to advise you on a strategy, and we have the man power, technology and experience to get you there in the most cost effective way possible.
You need your target consumers to notice you before you can engage or influence them. You need to put out remarkable content.
You need to keep your audience interested and enamored with your content so they become brand advocates and blast your content to their circle of influence.
You need to move your audience from active advocates to active adopters who will translate into real sales and leads.
We grow your audience base with proven social media techniques. Learnhow we took the University of Pittsburgh Medical Center’s Dignity & Respect Campaign from 800 fans to 34,000 fans in less than a year.
Our Content Experts use a combination of technology and analytics to learn which type of content gets you the most optimal results, and then post more of it: the most likes, shares, retweets, printing out of content, etc.
We post content that generates actions that indicate a consumer is close to, or at the point of, transaction: download coupons or other content, schedule appointments, sign up for promotions, visit your website, actually purchase products or services, etc.
At the national level, your main goals are to build your brand’s social presence and to create awareness and engagement. We do this for you. If you are B2B, we also provide services that ensure you generate more leads.
At the regional level, you need content that strategically positions you as the industry leader in the market. Through superior content and social audience building techniques, we establish you as a thought leader and enable you to grow into a national, digital brand.
At the local level, you need to catch the attention of your community, play to their interests and establish good will to build your audience base and to convert followers into your customers. We study your local community and build a lasting, engaging rapport.
Achieve your strategic social goals with a customized combination of our solutions. THe solutions are grouped into 4 categories
Content Experts build you a content machine that reflects your marketing and branding objectives. Learn more.
Take measures that actively entice consumers to follow or become a fan of your brand and engage with your content. Learn more.
Proactively identify and manage online converstations that 1) pose a risk to your reputation, or 2) offer an opportunity to promote your brand, product or service. Learn more.
Provide ways for your fans and followers to become active customers or qualified leads. Learn more.
View a detailed description of our individual solutions.