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Lots of people think that social media is all about spontaneity. Given the proliferation of trends that change at a drop of a hat, that’s an entirely forgivable idea. And of course, any good social media program is going to include an element of timeliness. It’s part of what makes social media so different from […]

Did You Know?

October 22, 2014        By Allison Maloney        in Blog Post, Online Marketing


did you know

“Did You Know?” is our biweekly series of posts that provides helpful online marketing tips and a short round up of recent news. Subscribe to our blog to have it delivered directly to you. Did You Know… …Google rewards non-profits with free advertising through their AdWords Platform? Google Grants provides qualified 501(c)s with $10,000 worth […]


Do you have a firm grasp on what inbound marketing means or what it entails? If you are a B2B marketer, you should. If you are a B2C marketer, you should too. This blog will delve into exactly what you need to know to start an inbound marketing program, or at least to begin to […]

Should You Be Running Mobile Ads on Facebook?

September 26, 2014        By Allison Maloney        in Blog Post, Facebook, Online Marketing


FB iphone

In our latest eBook, we discuss Facebook’s deliberate decision to limit a brand’s organic reach; currently, roughly just 6% of a brand’s fans see their posts. The eBook also provide 7 alternative advertising strategies to overcome this lost exposure. Now we want to build off of that and add another: advertising through Facebook with mobile […]

Is Facebook’s Organic Reach Hitting Zero Soon?

September 19, 2014        By Allison Maloney        in Blog Post, Facebook


Facebook melting 3

Facebook has been a source of ‘free advertising’ for brands over the last few years, which facilitated the development of a strong relationship between companies and Facebook. There was a wedding, reception and honeymoon, but now that honeymoon phase is quickly fading and Facebook is the one pulling the plug. Over the years, Facebook users […]

5 Things All Online Marketers Must Know

September 4, 2014        By Allison Maloney        in Blog Post, Online Marketing, Social Media Marketing


knowledge is power

There are few things in life that are certain. If you’re an online marketer, lucky for you, there are at least 5 certain things you can count on. 1. It’s not about you. The most paramount part of marketing is to know your audience – if you do not understand who you are marketing to […]

Amazon to Test a New Ad Platform – What Does it Mean for Marketers?

August 28, 2014        By Allison Maloney        in Blog Post, Tips and News



The News: There’s a new player – well, “new” player – in the advertising industry. If you didn’t already have a headache trying to figure out your advertising options and where to spend your dollars to optimize your return, you might soon. Amazon is making strides to enter the mainstream online advertising market and gearing […]

Ice Bucket Challenge: How Brands Can Replicate its Success

August 22, 2014        By Allison Maloney        in Blog Post, Online Marketing



I find it fairly safe to say that we are experiencing the social movement of the decade, if not the century. When first hearing of the ALS Ice Bucket Challenge my first thought was ‘wow, I wish I was the ALS marketer who had thought of that.’ But after further research, I found it wasn’t […]

How to Find Free Online Images

August 6, 2014        By Katie Dempsey & Jasmine Davis        in Blog Post, Social Media Marketing



Creative Commons Licensing: Different Types and How to Use Them If you’ve been around the Internet for a while (or you’ve talked to one of us recently!), you’ve probably heard about Creative Commons (CC). Creative Commons is an alternative to traditional copyright law that is used by people across the Web and beyond. It is […]

Community Elf Coffee Break: Weird Al

August 1, 2014        By Jasmine Davis        in Blog Post


Friday Coffee Break

Have you been on the Internet lately? Then you probably already know that Weird Al Yankovich recently released 8 new videos over 8 days, exploding social media sites everywhere and garnering literally millions of shares. But what you might not have known is that Weird Al’s success is due to many factors that you can […]


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