Curate & distribute the right content at the right time – magnify exposure & establish authority.
Engage & connect with your customers – increase loyalty, amplify reach & build relationships.
Climb to the top of online search rankings – increase website traffic & gain valuable credibility.
Promote brands, products & services – grow sales, boost ROI & spread awareness.
Dignity & Respect Campaign:
Building World-Class Awareness and Loyalty
University of Pittsburgh’s Medical Center (UPMC) created the Dignity and Respect (D&R) Campaign as an internal effort to promote equality and inclusion in 2008. In 2011, they asked Community Elf to help them take the campaign and associated Dignity & Respect Pledge national.
Facebook fan growth in year 1 (800 - 34,000 fans)
Circle of influence of the 34k fans
# of FB fans by the end of year 2
Growth of D&R pledges since Aug. 2011 (10k - 226k)
Beat Declining Facebook Reach
Increase Ad Campaign Conversions
Improve Website SEO
Recent Blog Posts
Twitter is one of the most useful, yet confusing social sites available for use today. The site, by design, is open and searchable, and when used well it’s a timely and engaging platform. But while many individuals and brands alike have found Twitter to be a valuable communication and marketing tool, the very things that […]
If you’re part of a 1-5 person marketing team in a small to medium sized business, you’ve got a lot of responsibility. Not only are you constantly juggling 15-20 highly important tasks on a day-to-day basis, you have to prove that all your efforts are positively affecting the bottom line. The pressure on modern marketers […]
In less than 3 months after launch, over 380 years of content has been viewed on just one social app – that equates to over 200 million minutes of video!1 In a world where video sites are already prevalent – YouTube, Vimeo, Vine – what could drive this much attraction after just being launched and […]