Community Elf

Managing the day-to-day implementation of your online marketing strategy.

Amplify reach. Gain exposure. Build engagement. Boost ROI.

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Content Marketing

Curate & distribute the right content at the right time – magnify exposure & establish authority.

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Social Engagement

Engage & connect with your customers – increase loyalty, amplify reach & build relationships.

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Climb to the top of online search rankings – increase website traffic & gain valuable credibility.

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Digital Advertising

Promote brands, products & services – grow sales, boost ROI & spread awareness.

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Dignity & Respect Campaign:
Building World-Class Awareness and Loyalty

University of Pittsburgh’s Medical Center (UPMC) created the Dignity and Respect (D&R) Campaign as an internal effort to promote equality and inclusion in 2008. In 2011, they asked Community Elf to help them take the campaign and associated Dignity & Respect Pledge national.

Facebook fan growth in year 1 (800 - 34,000 fans)

Circle of influence of the 34k fans

# of FB fans by the end of year 2

Growth of D&R pledges since Aug. 2011 (10k - 226k)

Educational Resources

Beat Declining Facebook Reach

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Increase Ad Campaign Conversions

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Improve Website SEO

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Recent Blog Posts

April 16, 2015

If you own a business, it is highly likely that over the course of the past ten years you made the decision to establish a presence on Facebook. After all, Facebook claims there are 1.4 billion active accounts on the social network platform, so it would seem like a logical move. It is also likely […]

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April 9, 2015

A recent study found that goldfish have a longer attention span than the average human.1 According to the study, the average person has an attention span of only 8 seconds, one second shorter than a goldfish. What does this mean for businesses? The need to create compelling content that grabs an audience’s attention is more […]

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March 25, 2015

Customers do not communicate with businesses the same way they did 10 years ago. If a customer has a problem, complaint or happy story to share, they typically will not call nor will they go to the store and fill out a comment card. Oh no… they turn to Internet. They turn to social media. […]

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