Curate & distribute the right content at the right time – magnify exposure & establish authority.
Engage & connect with your customers – increase loyalty, amplify reach & build relationships.
Climb to the top of online search rankings – increase website traffic & gain valuable credibility.
Promote brands, products & services – grow sales, boost ROI & spread awareness.
Dignity & Respect Campaign:
Building World-Class Awareness and Loyalty
University of Pittsburgh’s Medical Center (UPMC) created the Dignity and Respect (D&R) Campaign as an internal effort to promote equality and inclusion in 2008. In 2011, they asked Community Elf to help them take the campaign and associated Dignity & Respect Pledge national.
Facebook fan growth in year 1 (800 - 34,000 fans)
Circle of influence of the 34k fans
# of FB fans by the end of year 2
Growth of D&R pledges since Aug. 2011 (10k - 226k)
Beat Declining Facebook Reach
Increase Ad Campaign Conversions
Improve Website SEO
Recent Blog Posts
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