Curate & distribute the right content at the right time – magnify exposure & establish authority.
Engage & connect with your customers – increase loyalty, amplify reach & build relationships.
Climb to the top of online search rankings – increase website traffic & gain valuable credibility.
Promote brands, products & services – grow sales, boost ROI & spread awareness.
Dignity & Respect Campaign:
Building World-Class Awareness and Loyalty
University of Pittsburgh’s Medical Center (UPMC) created the Dignity and Respect (D&R) Campaign as an internal effort to promote equality and inclusion in 2008. In 2011, they asked Community Elf to help them take the campaign and associated Dignity & Respect Pledge national.
Facebook fan growth in year 1 (800 - 34,000 fans)
Circle of influence of the 34k fans
# of FB fans by the end of year 2
Growth of D&R pledges since Aug. 2011 (10k - 226k)
Beat Declining Facebook Reach
Increase Ad Campaign Conversions
Improve Website SEO
Recent Blog Posts
If you own a business, it is highly likely that over the course of the past ten years you made the decision to establish a presence on Facebook. After all, Facebook claims there are 1.4 billion active accounts on the social network platform, so it would seem like a logical move. It is also likely […]
A recent study found that goldfish have a longer attention span than the average human.1 According to the study, the average person has an attention span of only 8 seconds, one second shorter than a goldfish. What does this mean for businesses? The need to create compelling content that grabs an audience’s attention is more […]
Customers do not communicate with businesses the same way they did 10 years ago. If a customer has a problem, complaint or happy story to share, they typically will not call nor will they go to the store and fill out a comment card. Oh no… they turn to Internet. They turn to social media. […]