Curate & distribute the right content at the right time – magnify exposure & establish authority.
Engage & connect with your customers – increase loyalty, amplify reach & build relationships.
Climb to the top of online search rankings – increase website traffic & gain valuable credibility.
Promote brands, products & services – grow sales, boost ROI & spread awareness.
Dignity & Respect Campaign:
Building World-Class Awareness and Loyalty
University of Pittsburgh’s Medical Center (UPMC) created the Dignity and Respect (D&R) Campaign as an internal effort to promote equality and inclusion in 2008. In 2011, they asked Community Elf to help them take the campaign and associated Dignity & Respect Pledge national.
Facebook fan growth in year 1 (800 - 34,000 fans)
Circle of influence of the 34k fans
# of FB fans by the end of year 2
Growth of D&R pledges since Aug. 2011 (10k - 226k)
Community Elf began as a services business that helped companies execute their online presence management (i.e., content creation and curation, social media engagement) strategies. Shortly after the startup was founded, the team realized that it was spending a great deal of time simply searching for relevant and engaging content that could be posted on behalf of clients. In other words, low-margin activities were consuming too much time and resources.Read Full Article
For most, the holidays are a time for people to get reunited with friends and family, and simply to celebrate and relive the days of yore. For startups in particular, it’s a time for founder and employees alike to step away briefly from the daily grind to appreciate everything else they have going for them. What’s significant, though, is the increasing number of startups that are using the holidays to give back to those who may not have the graces of supportive networks or resources.Read Full Article Google+
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