Curate & distribute the right content at the right time – magnify exposure & establish authority.
Engage & connect with your customers – increase loyalty, amplify reach & build relationships.
Climb to the top of online search rankings – increase website traffic & gain valuable credibility.
Promote brands, products & services – grow sales, boost ROI & spread awareness.
Dignity & Respect Campaign:
Building World-Class Awareness and Loyalty
University of Pittsburgh’s Medical Center (UPMC) created the Dignity and Respect (D&R) Campaign as an internal effort to promote equality and inclusion in 2008. In 2011, they asked Community Elf to help them take the campaign and associated Dignity & Respect Pledge national.
Facebook fan growth in year 1 (800 - 34,000 fans)
Circle of influence of the 34k fans
# of FB fans by the end of year 2
Growth of D&R pledges since Aug. 2011 (10k - 226k)
Beat Declining Facebook Reach
Increase Ad Campaign Conversions
Improve Website SEO
Recent Blog Posts
Customers do not communicate with businesses the same way they did 10 years ago. If a customer has a problem, complaint or happy story to share, they typically will not call nor will they go to the store and fill out a comment card. Oh no… they turn to Internet. They turn to social media. […]
At the end of 2013, we wrote a round-up of the top social media marketing things you should do in 2014. Looking back, all of the points are still very relevant and just as important, if not more, for 2015. So here’s the list from last year, plus a few additional New Year resolutions: 1. […]
“Did You Know?” is our biweekly series of posts that provides helpful online marketing tips and a short round up of recent news. Subscribe to our blog to have it delivered directly to you. Did you know… … online search engines are moving toward semantic search? Stay tuned for our upcoming blog post on the […]